Did you know 63 percent of social media users under the age of 35 feel online ratings are more important than any other endorsement? Even when it comes to word-of-mouth or personal referrals, your online presence can have a strong impact on gaining new patients. Getting the word out about the benefits of choosing your dental practice can help boost business and strengthen your brand.

Find a staff member to help with your company’s social media presence

If you haven’t considered assigning a member of your staff to represent your dental practice on various social media channels, it’s vital you do so. There are important advantages to having a person assigned to oversee social media on your team. Some of these include:

• Casting a wider net with social media to reach potential patients
• Creating quality posts with educational content for your patients
• Share patient testimonials
• Share valuable information about members of your teams

News travels faster than ever. Assigning social media to someone on your team can help grow your dental practice and keep your finger on the pulse of the wants and needs of customers and prospects shopping for a new experience.

By choosing a staff member to fill this role, you can take full advantage of the opportunities presented by the evolving trends on social media. It’s an exciting place of new possibilities, so don’t overlook the potential.

Timothy G. Giroux is part of Western Practice Sales and is a member of ADS Transitions