Dental Practice Transition Articles

Browse the Categories

Tuesday, February 18th, 2025 | by Kevin Cooper, M.B.A.

Buying and Selling Dental Practices in 2025: Trends, Challenges, and Strategies

As the dental industry evolves, 2025 presents unique opportunities and challenges for dentists looking to buy or sell dental practices. For practices grossing under $2 million annually, understanding the key trends influencing the market will be critical to achieving successful dental practice transitions. Below, we explore how economic factors, demographic shifts, technological transformation, labor challenges, and buyer preferences will shape the market—and how both buyers and sellers can position themselves to succeed.

Economic and Interest Rate Uncertainty

Impact on Dental Practice Buyers:

The cost of financing continues to be a concern for buyers as interest rates remain higher than they were a few years ago; however rates have come down in the last year closer to 5%, down from upwards of 7%. In most cases, lenders are still providing 100% financing of the purchase price if the practice is priced appropriately, cash flow is strong, and the buyer is qualified.

Buyers who rely on SBA loans or other traditional financing options may face higher monthly loan payments, limiting their borrowing capacity. For younger dentists purchasing smaller practices, affordability becomes a primary concern.  Keep in mind that going into 2025, with a new government administration taking over in January, it is difficult to project how the economy may be impacted in the coming year.

Impact on Dental Practice Sellers:

Sellers may see a shrinking pool of qualified buyers willing to meet their asking price. Dental practices with lower cash flow will face more scrutiny, as buyers will prioritize businesses that can sustain loan payments and provide sufficient income.

Strategies for Success:

  • For Sellers: Consider being flexible with deal structures if a dental practice buyer cannot get 100% financing. Offering seller financing, earn-outs, or deferred payments can attract buyers and make deals financially feasible.
  • For Buyers: Focus on practices with strong cash flow, low operational costs, and growth opportunities to justify the investment despite higher dental practice financing costs.

 

Demographic Shifts: The Retirement Wave of Baby Boomers

The dental industry is seeing a surge in practices for sale as Baby Boomer dentists continue to retire. This creates a buyer’s market in many regions, particularly for smaller practices. However, younger buyers (Millennials and Gen Z) have evolving expectations.

Impact on Sellers:

With increased supply, practices that lack modernization, profitability, or strong growth potential may struggle to attract buyers or secure competitive valuations.

Impact on Buyers:

Buyers can acquire practices at reasonable valuations, especially in oversaturated markets. However, practices in desirable locations or with modern systems will remain competitive.

Strategies for Success:

  • For Sellers: Differentiate your practice. Highlight key assets such as a loyal patient base, stable staff, and updated equipment. Be realistic about dental practice valuation in competitive areas.
  • For Buyers: Look for practices with untapped potential—opportunities to expand hours, add services, or upgrade systems for growth.

 

Technology and Digital Transformation

 

In 2025, modernization is no longer optional—it’s essential. Buyers expect practices to have robust technology systems that improve patient care and streamline operations.

Impact on Sellers:

Outdated dental practices will see reduced buyer interest and lower valuations. Buyers prioritize dental practices that are equipped with:

  • Modern practice management software (e.g., cloud-based systems).
  • Digital diagnostic tools (e.g., CBCT scanners, intraoral imaging).
  • A strong online presence with SEO, patient reviews, and social media activity.

Strategies for Success:

  • For Sellers: Consult with a broker about investing in upgrading your technology and operations before listing the practice.  There may be opportunities that you can consider which will attract more potential buyers and not require a large monetary investment. Keep in mind that you may not see a dollar-for-dollar return, and new technology will bring a learning curve with it that you may not want to take on.
  • For Buyers: Focusing on practices with strong technology infrastructure that allow for easier transitions and immediate operational efficiency may seem like the right strategy.  However, you may end up overlooking a practice that doesn’t have all the latest technology but has other strengths.  You can invest in new technology over time, and that will allow you to implement the systems you are most comfortable with.

 

Labor Shortages and Workforce Challenges

 

The ongoing shortage of dental hygienists, assistants, and administrative staff presents a significant concern. A practice with workforce instability can deter buyers and impact valuations.

Impact on Sellers:

High turnover or an inability to retain staff will be a red flag for buyers. Workforce stability adds value to the practice and eases the transition for new owners.

Strategies for Success:

  • For Sellers: Prioritize employee retention before selling. Highlight tenured staff and efficient workflows as assets.
  • For Buyers: Evaluate the team and retention policies as part of your due diligence to minimize staffing risks post-acquisition.  Don’t immediately discount practices that have high staff costs.  Many offices have had staff that have been with the practice for decades, and that results in higher salaries and benefits.  A knowledgeable staff that patients are familiar with will go a long way towards protecting the goodwill that you are purchasing.

 

ESG (Environmental, Social, and Governance) Considerations

Younger buyers increasingly value practices that align with sustainability and ethical principles, such as waste reduction, paperless systems, and strong community engagement.

Impact on Sellers:

Practices lacking modern governance or social responsibility initiatives may lose appeal to socially conscious buyers.

Strategies for Success:

  • For Sellers: Highlight your commitment to ethical patient care, sustainability measures, and community involvement.
  • For Buyers: Target practices that align with your values and have a positive reputation in their community.

 

The Bottom Line

The market for dental practices grossing under $2 million in 2025 will be shaped by economic forces, demographic transitions, and evolving buyer expectations. Dental practice sellers should consider how modernizing operations, stabilizing their workforce, and offering creative financing solutions can help sell their practice. Meanwhile, buyers should prioritize practices with strong cash flow, growth opportunities, and modern systems that align with long-term goals.

By adapting to these trends, both buyers and sellers can achieve mutually beneficial outcomes in the dynamic 2025 dental practice market.

Navigating the complexities of buying or selling a dental practice in 2025 requires careful planning and strategic decision-making. Whether you’re looking to acquire a thriving practice or position your business for a successful sale, having the right guidance is crucial.

ADS Dental Practice Transitions offers expert support to help you achieve your goals with confidence. Contact us today to connect with a trusted broker and take the next step in your dental practice transition.

About the Author

Kevin Cooper, MBA

In 2017 Kevin joined his father at American Practice Consultants and became owner in 2023. Kevin has has assisted dentists with over fifty dental transitions, written articles for ADS Dental Transitions and serves on the ADS Marketing Committee. Kevin knows firsthand that practice transitions can be complicated, and the ins and outs of practice sales often exceed the dentist’s training. American Practice Consultants is qualified to help you with every step of the journey, including valuing your practice, marketing, negotiation, drafting contracts, arranging financing (often 100%), and planning for staff and patients through a practice transition.

LinkedIn | Facebook |  Instagram